postpass akl{"id":1246,"date":"2019-11-11T11:14:03","date_gmt":"2019-11-11T11:14:03","guid":{"rendered":"http:\/\/adventconsulting.in\/?p=1246"},"modified":"2022-10-17T10:57:49","modified_gmt":"2022-10-17T10:57:49","slug":"cpo-v-reklame-chto-jeto-takoe-i-kak-rasschitat%d1%8c","status":"publish","type":"post","link":"http:\/\/adventconsulting.in\/2019\/11\/11\/cpo-v-reklame-chto-jeto-takoe-i-kak-rasschitat%d1%8c\/","title":{"rendered":"CPO \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0444\u043e\u0440\u043c\u0443\u043b\u0430 cost per order \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c 1 \u0437\u0430\u043a\u0430\u0437\u0430"},"content":{"rendered":"<div id=\"toc\" style=\"background: #f9f9f9;border: 1px solid #aaa;display: table;margin-bottom: 1em;padding: 1em;width: 350px;\">\n<p class=\"toctitle\" style=\"font-weight: 700;text-align: center;\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<ul class=\"toc_list\">\n<li><a href=\"#toc-0\">\u0412\u044b\u0441\u043e\u043a\u0430\u044f \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 \u0432\u00a0\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435: \u0447\u0442\u043e \u0441\u00a0\u044d\u0442\u0438\u043c \u0434\u0435\u043b\u0430\u0442\u044c?<\/a><\/li>\n<li><a href=\"#toc-1\">\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0432\u00a0\u041c\u0435\u0442\u0440\u0438\u043a\u0435 \u0438\u00a0\u0414\u0438\u0440\u0435\u043a\u0442\u0435 \u0434\u043b\u044f\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a><\/li>\n<li><a href=\"#toc-2\">\u0413\u0434\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442 \u0421\u0420\u041e?<\/a><\/li>\n<li><a href=\"#toc-3\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 CPO<\/a><\/li>\n<li><a href=\"#toc-4\">\u042d\u0442\u0430\u043f 2. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u043d\u0443\u043b \u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435\/\u043f\u0435\u0440\u0435\u0448\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u0412\u043e\u0442 \u0442\u0430\u043a \u043c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438, \u0447\u0442\u043e \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0427\u0435\u043c \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CPC, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0435\u0441\u043b\u0438 \u044d\u0442\u0438 \u043a\u043b\u0438\u043a\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c. \u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c CPC \u2013 \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432 \u0432\u0430\u0448\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u0435. CPC \u2013 Cost Per Click \u2013 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e.<\/p>\n<p>\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u0442\u043e, \u0447\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0430, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0438\u043c\u0435\u0435\u0442 \u0444\u0430\u043a\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434. \u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f CPO \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u043c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u041e\u043d \u0441\u043a\u043e\u0440\u0435\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430.<\/p>\n<h2 id=\"toc-0\">\u0412\u044b\u0441\u043e\u043a\u0430\u044f \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 \u0432\u00a0\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435: \u0447\u0442\u043e \u0441\u00a0\u044d\u0442\u0438\u043c \u0434\u0435\u043b\u0430\u0442\u044c?<\/h2>\n<p>\u0415\u0441\u043b\u0438 \u0436\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u0441\u0435 \u0436\u0435 \u043f\u0440\u0438\u043c\u0435\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u044d\u0442\u043e \u043d\u0435 \u0441\u0440\u0430\u0437\u0443, \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440 \u0432\u043e\u0432\u0441\u0435 \u0440\u0438\u0441\u043a\u0443\u0435\u0442 \u043b\u0438\u0448\u0438\u0442\u044c\u0441\u044f \u043e\u043f\u043b\u0430\u0442\u044b. \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u044b \u043d\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u0434\u0435\u0448\u0435\u0432\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0443 \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u043e\u043f\u043b\u0430\u0442\u043e\u0439 \u0437\u0430 \u0437\u0430\u043a\u0430\u0437\u044b, \u0442.<\/p>\n<p>\u041a \u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u0442\u0435\u0440\u043c\u0438\u043d\u0443 \u043c\u043e\u0436\u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 CPL \u2013 \u044d\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0441\u0432\u043e\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b \u0438\u043b\u0438 \u0441\u0432\u044f\u0437\u0430\u043b\u0441\u044f \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u043c \u0443\u0434\u043e\u0431\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c. \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u044f , \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430. CPC \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a Cost per Click \u2014 \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0438\u043b\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430. \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CPC \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a\u0443\u044e \u0441\u0443\u043c\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u043b\u0430\u0442\u0438\u0442 \u0437\u0430 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u043a \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u0430 (cost per order, \u0421\u0420\u041e) \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0432\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043e\u0431\u043e\u0448\u0451\u043b\u0441\u044f \u043e\u0434\u0438\u043d \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c. \u0421\u0420\u041e \u2014 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043a \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0437\u0430\u043a\u0430\u0437\u043e\u0432.<\/p>\n<h2 id=\"toc-1\">\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0432\u00a0\u041c\u0435\u0442\u0440\u0438\u043a\u0435 \u0438\u00a0\u0414\u0438\u0440\u0435\u043a\u0442\u0435 \u0434\u043b\u044f\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h2>\n<p>\u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440 \u0431\u0435\u0440\u0435\u0442 \u043e\u0444\u0444\u0435\u0440 \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432\u0441\u0435\u043c\u0438 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u0432\u043e\u0435\u043c \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043a\u0430\u0445 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u043f\u0440\u043e\u0447\u0435\u0435.<\/p>\n<p>\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043e\u043d \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u043c \u0447\u0435\u043a\u043e\u043c \u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 ROI. \/\/ \u0415\u0441\u043b\u0438 \u044d\u0442\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0438\u0436\u0435 \u0446\u0435\u043d\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430, \u0442\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0437\u043d\u0430\u0435\u0442\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439.<\/p>\n<h2 id=\"toc-2\">\u0413\u0434\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442 \u0421\u0420\u041e?<\/h2>\n<p>\u0420\u0430\u043d\u0435\u0435 \u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0430 \u043e CPA \u2013 \u043c\u0435\u0442\u043e\u0434\u0435 \u0432\u044b\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u041d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443, \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442, \u043a\u0430\u043a \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043a\u0430\u043a\u043e\u0432\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430. \u0414\u0420\u0420 (\u0434\u043e\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432), \u043e\u043d \u0436\u0435 CRR , \u2013 \u044d\u0442\u043e \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044d\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430. \u0422\u043e \u0435\u0441\u0442\u044c \u044d\u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0441\u0445\u043e\u0436\u0430 \u0441 ROI \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. CPO \u2013 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0437\u0430\u043a\u0430\u0437\u0430, \u0442.\u0435. \u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043a\u0430\u0437\u043e\u0432.<\/p>\n<p>\u041f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043d\u0435\u0441\u0435\u0442 \u0443\u0431\u044b\u0442\u043a\u0438. \u0420\u0430\u0441\u0445\u043e\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 150 \u0440\u0443\u0431\u043b\u0435\u0439, \u0430 \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u043d \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u0432\u0441\u0435\u0433\u043e 100. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0431\u044b\u043b\u043e \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043e 100 \u0442\u044b\u0441\u044f\u0447 \u0440\u0443\u0431\u043b\u0435\u0439, \u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 <a href=\"https:\/\/maxipartners.com\/cpo\/\">cpo \u0444\u043e\u0440\u043c\u0443\u043b\u0430<\/a> \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0441\u0434\u0435\u043b\u0430\u043b 1000 \u043f\u0440\u043e\u0434\u0430\u0436. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0433\u043e \u0437\u0430\u043a\u0430\u0437\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 100 \u0440\u0443\u0431\u043b\u0435\u0439. \u0415\u0441\u043b\u0438 \u044d\u0442\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0438\u0436\u0435 \u0446\u0435\u043d\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430, \u0442\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0437\u043d\u0430\u0435\u0442\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439.<\/p>\n<h2 id=\"toc-3\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 CPO<\/h2>\n<p>\u042d\u0442\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0431\u043b\u043e\u0433. \u041f\u0440\u0438 \u043e\u043f\u043b\u0430\u0442\u0435 \u0437\u0430 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0434\u0435\u043b\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0438\u043c\u0435\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442. \u0422\u0430\u043a\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0432\u044b\u0433\u043e\u0434\u043d\u0430 \u0438 \u0434\u043b\u044f \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435 \u0432 \u0432\u0438\u0434\u0435 <a href=\"https:\/\/maxipartners.com\/\">https:\/\/maxipartners.com\/<\/a> \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0443\u043c\u043c\u044b \u0438\u043b\u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430. CTR (Click-through rate) \u2013 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438\u043b\u0438 \u0431\u0430\u043d\u043d\u0435\u0440\u0430. \u041f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0421\u0443\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0441\u0445\u043e\u0436\u0430 \u0441 CPC, \u043d\u043e \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0431\u0430\u0437\u043e\u0432\u043e\u0439 \u0435\u0434\u0438\u043d\u0438\u0446\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043d\u0435 1 \u043a\u043b\u0438\u043a, \u0430 1 000.<\/p>\n<ul>\n<li>\u0421\u0420\u041e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u043e\u0431\u0449\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/li>\n<li>\u041d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443, \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442, \u043a\u0430\u043a \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043a\u0430\u043a\u043e\u0432\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430.<\/li>\n<li>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430\u044f\u0432\u043a\u0438 \u043e\u0441\u0442\u0430\u0432\u0438\u043b\u043e 214 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0438\u0437 \u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430\u043a\u0440\u044b\u043b\u0430 \u0432\u0441\u0435\u0433\u043e 22 \u0437\u0430\u043a\u0430\u0437\u0430.<\/li>\n<\/ul>\n<p>\u042d\u0442\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043f\u0440\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0443\u0441\u043b\u0443\u0433. ROI \u0438 ROMI \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f \u043e\u0442 ROAS \u0440\u0430\u0437\u043c\u0435\u0440\u043e\u043c \u0437\u0430\u0442\u0440\u0430\u0442\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u0438. \u0412 ROMI \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0437\u0430\u0442\u0440\u0430\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0432\u0441\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430 \u0434\u043b\u044f \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0442.\u0434.). Ad Costs to Sales (A\/S) \u2013 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0444\u043e\u0440\u043c\u0443\u043b\u044b A\/S \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0441 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430\/\u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u0432\u044b\u0447\u0435\u0442\u043e\u043c \u0437\u0430\u0442\u0440\u0430\u0442, \u0443\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043d\u0430 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430\/\u0443\u0441\u043b\u0443\u0433\u0438. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432\u044b\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0438\u043b\u0438 \u043f\u0435\u0440\u0438\u043e\u0434 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. Cost per order \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<h2 id=\"toc-4\">\u042d\u0442\u0430\u043f 2. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u043d\u0443\u043b \u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435\/\u043f\u0435\u0440\u0435\u0448\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442<\/h2>\n<p>CPO \u0446\u0435\u043b\u0435\u0441\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0446\u0435\u043b\u044c \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u2014 \u043f\u0440\u044f\u043c\u043e\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0440\u0443\u0431\u043b\u044f\u0445 \u0438\u043b\u0438 \u0432 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u0432\u0430\u043b\u044e\u0442\u0435. \u0420\u0430\u0441\u0447\u0435\u0442 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u0435\u043d \u043f\u0440\u0438  \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432.<\/p>\n<ul>\n<li>\u0412\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u044b \u043d\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u044b \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u0445\u0435\u043c\u044b \u043e\u043f\u043b\u0430\u0442\u044b \u0437\u0430 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li>\n<li>\u0412\u0435\u0434\u044c \u0446\u0438\u0444\u0440\u044b \u0432 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u0432\u0432\u043e\u0434\u0438\u0442\u044c \u043c\u043e\u0433\u0443\u0442 \u0432 \u043f\u043e\u043b\u043d\u043e\u0435 \u0437\u0430\u0431\u043b\u0443\u0436\u0434\u0435\u043d\u0438\u0435, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u043c\u043d\u043e\u0433\u0438\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b.<\/li>\n<li>\u041c\u044b \u0443\u0437\u043d\u0430\u043b\u0438, \u0447\u0442\u043e Cost per Order \u2013 \u044d\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u0440\u043e\u0434\u0430\u0436, \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0443 \u0438\u043b\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0444\u0430\u043a\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0439 \u043b\u0438\u0434.<\/li>\n<li>Bounce \u2013 \u044d\u0442\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043e\u0442 \u043f\u043e\u0447\u0442\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044e, \u043a\u043e\u0433\u0434\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0439 \u044f\u0449\u0438\u043a \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u044f \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0438\u043b\u0438 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442.<\/li>\n<\/ul>\n<p>\u041f\u043e\u0432\u044b\u0448\u0430\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0432\u0435\u0431-\u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u2013 \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u043e SEO, SMM, PR, \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u00ab\u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0435\u0433\u043e\u00bb \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u0414\u0430\u043d\u043d\u044b\u0439 \u0441\u0430\u0439\u0442 \u0437\u0430\u0449\u0438\u0449\u0435\u043d reCaptcha, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0423\u0441\u043b\u043e\u0432\u0438\u044f \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google.<\/p>\n<h2 id=\"toc-5\">Cost per order (CPO): \u0447\u0442\u043e \u044d\u0442\u043e, \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/h2>\n<p>\u0427\u0435\u043c \u043d\u0438\u0436\u0435 \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0441\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0442\u043e\u0432\u0430\u0440\u0430, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u0430. \u041f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u043c, \u0446\u0435\u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 100 \u0440\u0443\u0431\u043b\u0435\u0439, \u0430 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2013 250.<\/p>\n<p><img class='aligncenter' style='display: block;margin-left:auto;margin-right:auto;' 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\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Cost per Order \u0438\u043b\u0438 CPO \u0441 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430 \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u043a\u0430\u043a \u00ab\u0446\u0435\u043d\u0430 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0430\u043a\u0430\u0437\u0430\u00bb. \u0412 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u043d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0421\u0420\u041e \u2013 \u043a\u0430\u043a \u0440\u0430\u0437 \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0438\u0445. \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f  \u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435 Cost Per Order \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u0435\u0437 \u043e\u0441\u043e\u0431\u043e\u0433\u043e \u0442\u0440\u0443\u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f \u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (\u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0412\u044b\u0441\u043e\u043a\u0430\u044f \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 \u0432\u00a0\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435: \u0447\u0442\u043e \u0441\u00a0\u044d\u0442\u0438\u043c \u0434\u0435\u043b\u0430\u0442\u044c? \u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0432\u00a0\u041c\u0435\u0442\u0440\u0438\u043a\u0435 \u0438\u00a0\u0414\u0438\u0440\u0435\u043a\u0442\u0435 \u0434\u043b\u044f\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0413\u0434\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442 \u0421\u0420\u041e? \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 CPO \u042d\u0442\u0430\u043f 2. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u043d\u0443\u043b \u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435\/\u043f\u0435\u0440\u0435\u0448\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442 \u0412\u043e\u0442 \u0442\u0430\u043a \u043c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438, \u0447\u0442\u043e \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0427\u0435\u043c \u043d\u0438\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CPC, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0435\u0441\u043b\u0438 \u044d\u0442\u0438 \u043a\u043b\u0438\u043a\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[],"_links":{"self":[{"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/posts\/1246"}],"collection":[{"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/comments?post=1246"}],"version-history":[{"count":1,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1247,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/posts\/1246\/revisions\/1247"}],"wp:attachment":[{"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/media?parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/categories?post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/adventconsulting.in\/wp-json\/wp\/v2\/tags?post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}